Annotation: The object of the research is the professional activity of a University teacher, considered in the aspect of pedagogical skills as the reasons for cognitive interest and the level of internal motivation of students. The subject of the research is the specifics of the professional life of a University teacher as a scientific and pedagogical worker, which is directly related to the effectiveness and efficiency of his educational activities. The purpose of the research is to analyze the interaction of the scientific and pedagogical component of the professional activity of a University teacher – as the cause and source of the degree of effectiveness of his interaction with students and the level of their internal motivation. The research methods are observation, pedagogical experiment, empirical generalizations, comparative analysis, deductive inferences, inductive conclusions, inferences using the analogy of relations, idealization, thought experiment, division of the volume of concepts, classification operations and model schemes of volume relations between concepts. One of the points of theoretical and practical novelty of the research is the combination of trudnoobogatimogo in the activities of the teacher of high school: being a professional scholar and teacher, and also the following of a proposal for institutional replacement “series connection” of academic degrees and titles on the “parallel connection”. The “inverse proportionality” between the achievement of success by a higher school employee in the field of professional scientific activity and – in the field of pedagogical or teaching activities is emphasized.

Annotation: This article is devoted to one of the main problems of modern educating system – the building of relationships between teachers and students. The aim of this study is to define the set of teacher’s competences necessary for establishing psychological relationships between students and teachers. Among the objectives of this article is the description of the most important teacher’s competences; their individual characteristics; identification of ways of to increase motivation in the study of a professionally oriented foreign language. Authors pay particular attention to the psychological conditions of educational process, define the important role of technical means of education which help to intensify the process of education, to increase the motivation of students to learning. The article discusses the methods and techniques of work which help the teacher to intensify students’ involvement in the process of learning in spite of certain particularities of their way of information perception thus helping them to achieve their educational goals successfully.

Annotation: The article analyzes the state of information asymmetry in education and educational technologies. The article reveals the causes and types of information asymmetry presented in the form of relations between objects and subjects of the educational system. Categorical and inter-categorical information asymmetry are considered. The concept of information asymmetric situation is introduced. Emerging situations in the education system are classified into static and dynamic, which provides a basis for their analysis and evaluation on certain grounds. It is shown that information asymmetry in education can be eliminated in the learning process. The rules of formalized representation of various types of information asymmetry are described. The article reveals the principle of algorithmization of the learning quality assessment process, based on information asymmetry, on the part of both teachers and students. The article shows the possibility of information support for making managerial decisions on the organization of the educational process in the direction of its improvement.

Annotation: The widespread use of electronic educational resources and the increase in the value of an individualized approach in teaching have led to the interest in the application of the method of peer assessment in higher education. Peer assessment allows you to effectively involve students in checking work, develop their argumentation skills, critical thinking, independent decision-making, and also allows you to reduce the load on the teacher with a large number of educational works. This article describes the results of applying the method of peer assessment in training future managers within the discipline of Project Management. The results of a survey of students about the features, advantages and disadvantages of the method of peer assessment are described and interpreted. Conclusions are made about the significant didactic possibilities of the peer-to-peer assessment method in higher education, provided that the assessed tasks are of a heuristic or creative nature, the assessment procedures and criteria are worked out in advance and presented to the students.

Annotation: The purpose of this article is to describe the experience of organizing and conducting a series of training seminars with students of secondary specialized educational institutions as part of the project “Building a Future Without Corruption”, supported by the Presidential Grants Fund. The analysis of the use of situational games, associative practices of the development of such complex forms of social activity as public control and counteraction to manifestations of corruption when combined with correspondence independent theoretical preparation for work at the seminar according to predetermined tasks is presented. A comparative analysis of the results of seminars of one thematic focus in full-time and distance forms is given. The issues of motivation of social activity in the application of information and communication technologies in the organization of events of the educational process are considered. The author pays special attention to identifying the proportionality of combining fulltime and distance forms of educational work with students based on the provisions of the concept of reflexive management of the development of social activity of students.

Annotation: Advertising and public relations, being a type of economic activity, is not positioned as a scientific specialty, and its subject area is interdisciplinary. At the same time, research work in the educational standard refers to the type of practice. The discussion remains what activities may include research any form activities in the context of the educational process in the direction of advertising and public relations, and what results can be obtained with its effective organization. The article deals with the constitutional concepts of scientific activity, their extrapolation on the field of advertising and public relations. Based on the experience of organizing research work of students at the faculty of advertising and public relations of RSUH, the article for the first time considers specific solutions that are organically included in the system of training specialists for the creative economy, and comprehends the results of such an approach as universal competencies for students that provide them with competitive advantages in the labor market.

Annotation: The article analyzes the implementation of an interdisciplinary project on the topic “Healthy lifestyle” at the language faculty of a pedagogical University. The goal of the project is, on the one hand, to improve the communicative competence of the studied topic, on the other – to attract the attention of students to a socially significant problem and to form a negative attitude to smoking. During the implementation of the project, students are required not only to have the main communicative competence in a foreign language, but also to deal with modern computer technologies used in educational activities. The success of the project largely depends on the students’ readiness for independent cognitive and analytical activities, their ability to self-organize and build their own educational route.

Annotation: The article examines the role and importance of independent work of students for the preparation of future specialists with both professional and personal competencies. The aim of the work is to determine the directions for improving the forms and methods of organizing independent work of students, contributing to the development of the student’s ability to learn, to form the ability for self-development and creative activity. A review of the types, criteria and technologies for organizing independent work of students is carried out, the features and factors that affect the development of their independence are highlighted. The important role of independent work of students in the context of the implementation of the competence-based approach is noted. An important feature of the organization of independent work, depending on the degree of participation of the teacher, has been investigated, the application of the approach of facilitation with the gradual transfer of the control function to the student himself has been substantiated. The conditions for organizing independent work of students are highlighted, the use of which contributes to an increase in the effectiveness of the educational process and the formation of professional and personal competencies of a modern specialist.

Annotation: The article considers the concept of forming an information culture among students of economic specialties as the most influential factor in the digital economy. The place and role of General culture and information culture as its component part in the modern digital economy are determined. The article substantiates the role of digital culture in reducing costs and losses from cybercrime, fakes, data redundancy and non-compliance with ethical rules in network communication and interaction. The differences between the concepts of “digital culture” and “digitalization of culture” are considered and the main approaches to defining the concept of digital culture are analyzed. An approach to creating a training course on information culture for economic specialties is considered, taking into account the features of the digital economy and new opportunities to improve the effectiveness of information systems and the formation of information resources. The conceptual provisions and structure of the digital culture training course for students of economic specialties are formulated.

Annotation: The article examines the current state of high-performance spatial information processing. This information is characterized by large amounts of information, a variety of data types and formats. One of the main methods of processing large-volume spatial information is parallel computing. There are various ways to implement parallel computing. The article reveals the features of implementing high-performance spatial data processing based on parallel computing. The features of different approaches to spatial data modeling are revealed, depending on the type of problems to be solved. The main features that characterize spatial data that relate to big data are highlighted. It is noted that the use of high-performance spatial data processing as a tool for analysis and decision-making is due to three reasons: expanding the capabilities of measurement systems; improving spatial models and methods for solving complex spatial problems; and increasing the performance of computing systems. The article typifies the features of using methods of high-performance processing of large spatio-temporal data, which are the basis of information support for geoinformation systems.

Annotation: This article continues the discussion of issues related to the modeling, classification and standardization of combinatorial sequences. T-models and T-diagrams are used for this. The T-model is a sequence of tables of a special kind made up of positive integers. It is obtained using a simple algorithm, and easily corresponded to a combinatorial sequence. In some cases, the T-model can be used to build a T-diagram, which is a Hasse diagram of a partially ordered set simply associated with a T-model. For a T-diagram, two two-index sequences are introduced, closely related to the corresponding combinatorial sequence. This makes it possible to study as single-index but double-index sequences. In this paper, using some transformations of combinatorial sequences, classes of T-models are introduced. In some cases, these classes simplify methods of modeling and classification for combinatorial sequences. The problem of using such classes of T-models to obtain new combinatorial results is considered.

Annotation: A novel approach for automatic calculation of sea level variation is proposed. It uses displacement velocities of sea markers obtained from infrared satellite imagery. Sea marker on satellite image is a brightness heterogeneity which remains during certain time interval. Sea markers displacement velocities are calculated on the base of modified function of similarity of two same fragments of satellite images for certain time interval. Considering sea markers displacement velocities as sea surface currents velocities and solving inverse problem it is possible to calculate sea level variations of synoptic eddies. The main advantage of the proposed approach is that calculation of sea level variation by displacement velocities of sea markers on satellite infrared imagery allows to precise data of satellite altimetry and to raise accuracy of calculated sea level.